Diploma in Marketing
Duration: 24 Months |
Lectures: 10 |
Diploma in Marketing |
This diploma provides participants with a practical approach to marketing applications that can be used to develop relevant, recent and practical methodologies to marketing problems and strategies. Participants are exposed to strategic issues faced by marketers, contemporary marketing strategies and solutions, and methods for evaluating marketing performance and return on investment.
The Diploma in Marketing is an intensive 4-semester course focusing on marketing, sales and communication. You will learn how to apply marketing functions to business planning/operations and to undertake a range of specialised activities in marketing roles. Gain an insight into marketing and sales practice, marketing planning and strategy, buyer behaviour and market research, and develop core generic business skills with elective courses in other areas to complement your studies.
Programme Overview
-
Explore, learn and apply marketing principles
-
Develop the skills for market research and formulating marketing strategies
-
Learn about buyer behaviour and developing communication strategies
-
Develop knowledge and skills in formulating marketing plans
-
Choose four elective courses from papers in areas including human resources, accounting practices, economic environment and applied management
Entry Requirements
KCSE or equivalent certificate with a minimum of C- (minus)
Certificate in relevant disciplines in the field of information technology from a recognized institution.
About Instructors
Reviews
Average Rating
Detailed Rating
Stars 5 |
|
0 |
Stars 4 |
|
0 |
Stars 3 |
|
0 |
Stars 2 |
|
0 |
Stars 1 |
|
0 |
Be the first to review “Diploma in Marketing” Cancel reply
Duration: 24 Months |
Lectures: 10 |
Diploma in Marketing |
There are no reviews yet.